Are your customers loyal to the experience you offer? The 'CX Factbook' is 180 pages of easy strategies, know-how & ideas to take your customers to new levels of delight, loyalty & profitability!

United relaunches 'MileagePlus X' loyalty app

The updated app includes Visa Rewards as well

By Peter Clark, Marketing Factbook


United Airlines has announced the relaunch of the United MileagePlus X app, which offers United MileagePlus members a unique opportunity to earn award miles for everyday purchases. The app has been refreshed to integrate additional programs to make it even easier for members to accumulate miles.

Additionally, the app features the launch of United Visa Rewards with offers from merchants like Sam's Club, Wayfair, and StubHub, offering United Chase Visa Cardmembers more ways to earn miles.

App enhancements include:

  • MileagePlus Dining
    The existing MileagePlus Dining program has been integrated into the MileagePlus X app. With seamless enrollment and showcasing nearby restaurants, members' ability to choose where to dine and earn miles is now in the palm of their hand.
  • MileagePlus Shopping
    The longstanding shopping program is now available through the MileagePlus X app, and offers members the ability to shop and earn miles on the go at more than 900 retailers.
  • United Visa Rewards
    This new program is powered by Visa Commerce Network, which allows enrolled individuals to receive valuable offers within MileagePlus X thanks to the Visa payments network. United Visa Rewards is available exclusively to United Chase Visa Cardmembers in the US who are now able to enroll their eligible card into the program via the app. From there, they can view active enhanced mileage earning offers from participating merchants. Once program participants make a qualifying purchase with a participating merchant, they will receive a near real-time reward notification within the app. As a special launch offer, up until March 31, 2019, United Chase Visa Cardmembers can earn 1,000 bonus award miles by enrolling their eligible credit card for the first time into the program.

Luc Bondar, president of MileagePlus Holdings and vice president of loyalty at United Airlines, said: "As mobile payments become more commonplace, it was a natural tie for United to update the features, enable members to make purchases and earn and use miles on the go."

Terry Angelos, SVP of loyalty & offers, Visa, added: "As digitally-savvy individuals continue to help shape the future of digital commerce, Visa continues to work with United and Chase to bring new ways to reward consumers for their loyalty. At the same time, participating merchants will benefit from Visa Commerce Network's ability to deliver custom solutions that will help increase their customer base and loyalty, ultimately helping them continue to grow their business."

Through the MileagePlus X app, members can also purchase eGift Cards from hundreds of restaurants and retailers. One of the cleverest ways to take advantage of this feature is to buy an eGift Card in the amount of the purchase price while at checkout at a participating merchant (effectively 'double-dipping' the rewards). In addition, primary United Chase Cardmembers earn a 25% bonus on miles earned from MileagePlus on eGift Card purchases made through the app. Customers can find eGift Cards from a variety of categories such as shopping, dining, transportation, lodging, music, and more.

For more information, visit
Source: United Airlines
See how to gather and use customer data to get new customers, increase profits, stop defections and build true loyalty. Can you afford not to read this report?